Colorful Anti-Fade Shampoo, 33.8 oz.

3.7 (6)
$42.50

Product Details

Web ID: 18665873

Colorful Anti-Fade Shampoo offers a luxurious, epic clean that doesn't strip color or moisture, yet it whisks away dulling dirt and harsh pollutants. The result? Maximum shine, intense vibrancy and less breakage.

  • Product Features

    • WHAT IT IS:
    • A shampoo that's made in the USA
    • WHAT IT DOES:
    • Gently cleanses color-treated hair; fortifies hair for 3x greater resistance to breakage, when using Colorful Shampoo and Colorful Conditioner (sold separately) against combing breakage on damaged hair versus a non-conditioning shampoo
    • INGREDIENT HIGHLIGHTS:
    • Camellia oil, stocked with essential omega 9 fatty acids and antioxidants, helps seal in moisture and restore luminous shine to hair
    • Pomegranate fruit extract, exceptionally rich in tannins and fade-fighting super antioxidants, helps protect the longevity of hair color
    • SmartRelease Technology, a one-of-a-kind liposome delivery system, continuously releases a trifecta of healthy-hair ingredients (rosehip oil, arginine and keratin) to help repair, strengthen and protect hair from the effects of daily styling and wear
    • HOW TO USE:
    • Apply to wet hair, lather, then rinse

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may not be shipped to Hawaii, Armed Forces Europe, Federated States of Micronesia, Puerto Rico, Armed Forces Pacific, Guam, U.S. Virgin Islands, Northern Mariana, Alaska, Marshall Islands, Armed Forces Americas, American Samoa, Palau and the Philippine Islands.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

3.7/5

6 star ratings & reviews

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1 year ago

I have been using Joice Products for a while now & They have saved my hair. This range which is for colored hair to prevent color fading is AMAZING! Not only am I having a long lasting color vibrancy but also super soft &

Customer review from JOICO

1 year ago

This colorful anti-fade shampoo and conditioner is the best I’ve ever used!! The lather is great with a clean feel, the smell is amazing, the conditioner leaves my hair feeling soft and healthy! I Love it!!!

Customer review from JOICO

1 year ago

Ever since I have been using this shampoo my head has been extremely itchy and I asked a friend of mine how she liked it because she bought the same one as me and she had the same complaints of it making her head extremely itchy and her scalp sore. Wouldn’t recommend. We both had to stop using it.

Customer review from JOICO

2 years ago

I have used Joico products for many years and thought I would give your Colorful Anti-fade shampoo and conditioner a try as I love your products. Unfortunately the shampoo gives me an extremely itchy and sore scalp and is causing hair loss. I agree that it is really good when it comes to making my colour last longer but if I keep using it I am not going to have hair left to colour! I am going to go back to using my K-Pak Color Therapy which is great.

Customer review from JOICO

3 years ago

Such a good shampoo and conditioner. I've used Joico shampoo and conditioner for colour treated hair for years. This new line of shampoo and conditioner is great and isn't heavy. My hair is so much more manageable and hasn't faded. Highly recommended. I've told friends about it.

Customer review from JOICO

4 years ago

I dye my hair pink and it always fades no matter what I use and I’ve noticed far less fading/ color coming off after washing with this shampoo! It’s also very light and doesn’t weigh your hair down- would recommend!

Customer review from JOICO