HD Skin Waterproof Natural Matte Foundation

4.3 (2,425)
$47.00
6-month financing with Macy's Card. *
OR
Color:1N06 - Porcelain (For fair skin tones with neutral undertones)36 colors
Size:30 ml

Product details

Web ID: 15259134

A medium to full coverage, 24-hour longwear foundation that blurs imperfections and delivers a natural matte finish that looks like skin. Powered by our Micro-Skin System™, this iconic formula was developed to flex and move with skin for a transfer-proof, undetectable finish that looks just as good in photos as it does in real life. The lightweight texture is buildable to your desired coverage level and applies easily without feeling or looking cakey.

  • Product Features

    • WHAT IT DOES:
    • Undetectable liquid foundation that blurs and covers imperfections for 24 hours is powered by a micro-skin system that syncs with the skin for true-to-skin finish
    • Waterproof
    • Perspiration-proof
    • Non-comedogenic
    • INGREDIENT HIGHLIGHTS:
    • Micro-skin system follows skin movement, provides immediate high correction and smooths skin
    • Glycerol helps preserve the initial moisturizing of the skin during 24 hours
    • Exopolysaccharide helps for radiance of complexion during 24 hours
    • HOW TO USE:
    • To find your ideal shade, swatch foundation on skin and allow it to dry
    • Prep skin with a moisturizer or preferred Step 1 Primer before applying foundation
    • For sheer coverage, apply with your fingertips, starting at the center of the face and blending outward
    • For medium coverage, apply one pump to the back of the hand or directly onto a brush; start applying in the middle of the face, then blend and stretch the foundation outward until desired coverage is achieved
    • For extra coverage, apply one pump to the back of the hand and apply with a damp sponge; lightly tap and stretch foundation onto the face, adding coverage where necessary
    • Pro Tip: For an additional blurring effect, finish your look with Ultra HD Loose Finishing Powder; for a 24-hour matte effect, set your look with Ultra HD Matte Setting Powder
    • RESULTS:
    • 98% agreed that color did not change after drying*
    • 95% agreed that complexion looked smoother*
    • 94% agreed that foundation did not crack or cling to patches throughout the day*
    • *Based on instrumental tests conducted on 20 people

  • Shipping & Returns

    • These items qualify for Free Shipping with minimum purchase! exclusions & details
    • Our Normal Gift Boxing is not available for these items.
    • This item may not be shipped to Hawaii, Armed Forces Europe, Federated States of Micronesia, Puerto Rico, Armed Forces Pacific, Guam, U.S. Virgin Islands, Northern Mariana, Alaska, Marshall Islands, Armed Forces Americas, American Samoa, Palau and the Philippine Islands.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.3/5

2,425 star ratings, 2,403 reviews

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29 days ago

Not quite as it used to be

This shade is a bit darker than I used to have, even though it's the same number. I still have both bottles and the new one definitely looks more tan

Customer review from makeupforever.com

1 month ago

Disappointed

I am professional make up artist of over 20 years-many spent in the film and television industry. I used the original HD foundation for years as it was a personal favorite of mine, as well several of the actors that I worked with. I won’t use this new formula. Make up Forever has gotten rid of so many of the amazing products I counted on as a Professional. Please consider going back to your roots-and I’ll happily go back to being a loyal customer.

Make Up For Ever HD Skin Waterproof Natural Matte Foundation This review is from Make Up For Ever HD Skin Waterproof Natural Matte Foundation
2 months ago

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

Smooth

Smooth and beautiful

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

Recommends this product

2 months ago
from Houston Tx

The is my go to !!

10/10 I would definitely tell a friend . I get so many compliments on my complexion when I wear this foundation. I have super long days and it perfect for that as well. Skin like all day 😘

Customer review from makeupforever.com

Make Up For Ever HD Skin Waterproof Natural Matte Foundation This review is from Make Up For Ever HD Skin Waterproof Natural Matte Foundation
3 months ago

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

Best of several brands I tried

I received a sample of this makeup several months back from a department store & although I thought it was a little bit expensive, I decided later to purchase it directly from Macy’s and I have to say it goes on really nicely & blends with the skin tone to give a refreshing glow & cover spots & it’s a good match.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

Make Up For Ever HD Skin Waterproof Natural Matte Foundation This review is from Make Up For Ever HD Skin Waterproof Natural Matte Foundation
3 months ago
from Tampa, FL

On average, customers rate the Sheer/bold of this item as Bold.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

Great foundation!

Great foundation! The online description was enough for me to choose the right foundation for my skin tone. I've been using Make Up For Ever HD foundation for a while but I like this version the best. It is natural and matte. You can't tell I'm wearing it, but it evens out my skin beautifully. A little pricey but it lasts forever and is well worth the cost. Highly recommended!

On average, customers rate the Sheer/bold of this item as Bold.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

Recommends this product

3 months ago

Disappointing

Disappointing change from UltraUD. Poor shade match, decreased coverage, AND makes my skin break out horribly. I'm so sad since I loved the previous version of this. Normally I'd still try to use it because this product is somewhat expensive, but my skin simply cannot tolerate it.

Customer review from makeupforever.com

4 months ago
from Bethesda, Maryland
Incentivized review

Different colors under the same number!

Your foundation does not match the numbers or there are different colors under the same number. This is unacceptable for a self-respecting company.

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Customer review from makeupforever.com