Ultimate Shadow & Liner Primer

4.2 (350)
$11.00
6-month financing with Macy's Card. *
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Product details

Web ID: 12258074

Turn up the intensity with the NYX Professional Makeup Ultimate Shadow & Liner Primer! This eye primer is infused with vitamin E and is available in four skin-adapting shades (light, light-medium, medium-deep and deep) for all skin tones. Wear under eyeshadow and eyeliner for more vibrant, saturated color and no-smudge, no-crease, longwearing eye looks. It increases vibrancy and extends the wear of shadow and eyeliner. This formula is super-creamy with a soft blurring effect, so you can wear it on its own for a lightweight, flawless natural look. This product has a unique doe foot applicator that is shaped to hug your eyelids for easy, gentle and smooth application.

  • Product Features

    • WHAT IT DOES:
    • Eye primer infused with vitamin E
    • Increases vibrancy of shades and extends wear
    • Super-creamy formula with a soft blurring effect
    • Can be worn alone or under shadow and eyeliner
    • Doe foot applicator hugs eyelids for easy and smooth application
    • HOW TO USE:
    • Apply all over eyelid with doe foot applicator, before applying your eyeshadow and/or eyeliner
    • Wear alone for a natural, blurred look
    • This product supports a world with less waste by coming in both an original (refillable) and refill format

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may only be shipped using Standard.
    • This item may not be shipped to Hawaii, Armed Forces Europe, Federated States of Micronesia, Puerto Rico, Armed Forces Pacific, Guam, U.S. Virgin Islands, Northern Mariana, Alaska, Marshall Islands, Armed Forces Americas, American Samoa, Palau and the Philippine Islands.
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight shipping.
    • Cannot ship to Northern Mariana, Marshall Islands, Armed Forces Europe, Federated States of Micronesia, Hawaii, Alaska, Armed Forces Pacific, Armed Forces Americas, Puerto Rico, American Samoa, Guam, Palau, U.S. Virgin Islands, District of Columbia.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

4.2/5

350 star ratings, 341 reviews

Write a Review
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On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

11 days ago
from California

Disliked Poor Product

Very thin, almost watery

18 days ago

Hoped for 1/2 as good as Proof It was. It's not.

So frustrated that Proof It is gone...I keep hoping Nyx will come out with something close to as good but this is a fail for me. I might as well be using my regular face primer with the added disadvantage that I'm in between shades on this so it's noticeable if I don't cover every bit of it.

Customer review from NYX Professional Makeup

2 months ago
from Colombia

A complete disappointment

I was completely disappointed. Eyeshadows don't hold more than two hours. I live in Colombia and I waited so long to have it. I remember the previous product was like magic and my eyeshadows lasted more than 12 hours. This is so bad I just won't purchase it again.

  • Photo from Sulybersinger

Customer review from NYX Professional Makeup

Response from NYX Professional Makeup

NYX Professional Makeup2 months ago

Hi there! Thanks for your feedback on the Ultimate Shadow & Liner Primer. We've passed it along to our team. As an alternative, you could try our Can't Stop Won't Stop Contour Concealer. Its full-coverage, highly pigmented formula lasts up to 24 hours. Try tapping a small amount onto your eyelid, setting it with powder or eyeshadow, then applying the rest of your eye makeup. We hope this helps you slay with NYX! XOXO

2 months ago
from Florida
Incentivized review

Muy buena

Es un producto muy bueno cubre completo y suave es como un prerador para sombras en los ojos .

  • Photo from DCS88

Customer review from NYX Professional Makeup

3 months ago
from Kansas City, MO

Neutral

Extremely lightweight, not sure if it has the benefits

Customer review from NYX Professional Makeup

Response from NYX Professional Makeup

Consumer Care Center3 months ago

Hi there! Thank you for reaching out about our Ultimate Shadow & Liner Primer. The lightweight feel is intentional. We understand if the benefits weren't immediately apparent. Thank you for your feedback!

5 months ago
from Houston

On average, customers rate the Sheer/bold of this item as Bold.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

Staying power

Works great to keep eye makeup in place, no crease and no smudge.

On average, customers rate the Sheer/bold of this item as Bold.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

Recommends this product

7 months ago
from Honolulu, HI

Best eye primer!

Love this shadow/liner primer. I work in healthcare and my eye makeup does not budge for over 12 hours.

Recommends this product

Customer review from NYX Professional Makeup

7 months ago
from Columbia, MD
Incentivized review

Good Product

This is easy to use and the color is close to what I need it to be.

Recommends this product

Customer review from NYX Professional Makeup