XR98X90L 98" BRAVIA 4K HDR Full Array LED Smart TV with Google TV

Shipped and sold by Seller Name 1
4.6 (243)
$5,347.95
Low Stock

Product details

Web ID: 16882486

Vibrant contrast. Vivid colors. See a vivid crisp picture while you watch and game all powered by the intelligent Cognitive Processor XR. Full Array LED and XR Contrast Booster 10 technology precisely controls zones of LEDs expanding the contrast range for deep detailed blacks and increased peak

  • Product Features

    • Cognitive Processor XR delivers a picture with wide dynamic contrast and natural colors, replicating how we see the real world
    • Bring back lost detail, with reduced noise, and see all your HD and digital content upscaled to near-4K resolution with XR Clear Image and XR 4K Upscaling
    • Deep black, high peak brightness, and billions of accurate colors with Full Array LED and XR Triluminos Pro
    • Get access to all your favorite streaming apps in one place with Google TV, and simply use your voice to search and ask questions with Google Assistant
    • This product has a manufacturer 1 year limited parts warranty
    • Imported
    • Request warranty information
  • Product Dimensions

    • 86.62L x 3.375W x 49.5H
    • 200.50
  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • Orders will not ship in Macy’s packaging.
    • This item may not be shipped to Hawaii, Armed Forces Europe, Federated States of Micronesia, Puerto Rico, Armed Forces Pacific, Guam, U.S. Virgin Islands, Northern Mariana, Alaska, Marshall Islands, Armed Forces Americas, American Samoa, Palau and the Philippine Islands.
    • This item may not be shipped to Alaska, American Samoa, Guam, Hawaii, Marshall Islands, U.S. Virgin Islands, Puerto Rico, Palau, or the Pacific Islands.
    • A carrier will contact you to schedule delivery
    • Contact the seller directly to return this item
    • Item is not eligible for in-store returns
    • Must contact seller within 30 days to initiate a return
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    • For complete details, see our Shipping and Returns policies.
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Ratings & Reviews

4.6/5

243 star ratings & reviews

Write a Review
190
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9 days ago

LESS THAN HAPPY WITH THE SET UP PROCESS`

I am extremely satisfied with the Sony Product line and have been a Sony customer for many years. I am very disappointed with the confusing very poor instructions for the "Setup Guide" that was provided. I worked in the mechanical design field for over 40 years and have been very proficient in reading and understanding instructions for assembly. This Setup Guide should be totally unacceptable to the Sony brand that I always knew. I even had trouble registering my TV on your website. Every step of my install has been a disappointment to say the least, I sorry to say, But the picture quality on my new TV is second to none.

Recommends this product

Customer review from sony.com

Response from sony.com

Sony North America Customer Support7 days ago

Hi nlwoody, Thank you so much for your many years as a loyal Sony customer, and for sharing your detailed feedback about your recent experience with the XR-65X90CL. We’re truly glad to know that the picture quality of your new TV met your expectations, but we are equally sorry to hear that the Setup Guide and online registration process did not. We sincerely apologize for any frustration caused by unclear instructions or by difficulties with registering your product online. Your feedback is important to us, especially as someone experienced with technical documentation, and it highlights areas where we must do better to deliver the quality experience Sony stands for. We continuously review customer comments like yours and work closely with our technical and support teams to improve our guides and the online registration flow. If you still need assistance with setup or registration, please know our Support Team is available and can walk you through any steps needed. We can also document your specific feedback to our product and documentation teams for further review and improvement, so experiences like yours can be prevented in the future. Thank you again for your valuable insight and for giving us the opportunity to improve. We hope you continue to enjoy the outstanding picture quality of your new TV, and please let us know if there’s anything we can do to further assist you. Best regards, Gus, Sony North America Customer Support

27 days ago

XR 55X90L

I had to replace a 7 year old sony tv (short life span for any TV I have owned) the is virtually the same TV size shape but pic is not quite as good and WHY di you have to put these stupid legs on this TV the legs are so far apart compared to the other tv (XBR55X900E) it is replacing the legs would not fit on the tv stand I bought specifically for the first sony tv too wide apart!!! aarg why would you make a change like that no manual to explain the inputs but plenty of safety instructions remember don't eat yellow snow

Customer review from sony.com

Response from sony.com

Sony North America Customer Support25 days ago

Hello Paul the duck, Thank you for considering Sony products. We apologize for the issues with your XR-55X90L TV, especially regarding picture quality and the new leg design not fitting your stand. Your feedback is valuable, and we will pass it along to our team as we work to enhance our products. To enhance your picture quality, we recommend exploring the various display settings on your TV, including options for color, brightness, and screen size. For detailed instructions on how to adjust these settings, please visit: https://helpguide.sony.net/tv/kusltn1/v1/en-003/01-03-09_01.html. We also acknowledge the absence of clear input information in the manual and apologize for any inconvenience this may have caused. To help you further, we would like to provide you with links to the online manuals that contain detailed information about your TV: https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-55x90l/manuals. If you require any assistance with these steps or have further questions, please don't hesitate to contact Sony Support for tailored help: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv. Best regards, -Fred

29 days ago

Amazing Tv

Awesome tv that works really well with ps5 and gaming.

Recommends this product

Customer review from sony.com

Response from sony.com

Sony North America Customer Support28 days ago

Hello Mike304, Thank you for choosing Sony! We're thrilled to hear you're enjoying your XR-55X90L and that it's working so well with your PS5 for gaming! The XR-55X90L is indeed a fantastic option for gaming, particularly when used in conjunction with the PS5. With support for essential gaming features such as Variable Refresh Rate (VRR) and 4K120Hz via HDMI 2.1, it ensures a smooth and responsive gaming experience. It brings us immense joy to know that you are having such a wonderful experience. Best regards, -Fred

1 month ago

Awesome tv

Just set tv up about an hour ago. So far everything has been perfect! Packaging, design, build quality, and initial picture quality

Recommends this product

Customer review from sony.com

Response from sony.com

Sony North America Customer Support1 month ago

Hi Biglen, thanks for sharing your experience! We're immensely pleased to hear the Sony - XR65X90L has been the perfect choice for you. With its stunning picture quality, rich colors, detailed contrast, and support for Dolby Vision and Dolby Atmos, this TV truly delivers an immersive cinematic experience! Thank you for choosing Sony. Regards, -Dominick

1 month ago

Not impressed

I’m finding it very difficult to get a balanced picture on this tv

Customer review from sony.com

Response from sony.com

Sony support team1 month ago

Hi, Thank you for your feedback. We’re sorry to hear that you are facing difficulties adjusting the picture settings of your XR-55X90L. To adjust the picture settings, please follow the steps at this link: https://cutt.ly/UrcGaOgj If you’re experiencing an issue with the picture quality, please follow the steps here: https://cutt.ly/lrcA1Ofv In case the issue remains, please follow the steps below: 1. Disconnect all the external devices from the TV. 2. Unplug the TV from the mains and leave it for 1 minute and then plug it back. 3. Update your software following the steps at this link: https://cutt.ly/rrcA8IOu 4. Perform factory data reset following the steps at this link: https://cutt.ly/MrcA4fXQ And you can also use the following link to help you with the initial setup afterwards. https://cutt.ly/SrcuhqKd If you need any further assistance, do not hesitate to contact us using the details provided in the following link: link: //cutt.ly/heoRCkdW Nadine @Sony Support UK

1 month ago

Great all round tv, especially if you can get a de

What HiFi reviewed as Best luxury TV in 2023. Got it for a bargain. Very good picture, very clear and little motion blur. Operating system is a bit too Google, and needs more customization options. Remote good, sound through an amp is good. Very good tv at this price point

Recommends this product

Customer review from sony.com

Response from sony.com

Sony support team27 days ago

Hi, Thank you for your feedback. We're happy to hear that you are enjoying the quality of your XR-55X90L. We hope you continue to enjoy it for years to come. Yet, we're sorry to hear that you're experiencing difficulties with it. Regarding the blurring issue, you can adjust the motion blur reduction, following the steps here: https://cutt.ly/VrnQ168s Additionally, you can set up your TV as a basic TV instead of a Google one by removing your Google account, following the steps here: https://cutt.ly/6rnWVwsv If you need any further assistance, please do not hesitate to contact us using the details here: https://cutt.ly/heoRCkdW Nadine @Sony Support UK

2 months ago

Still the best.

I had several sonys over the years and for some reason changed to Samsung. Now I am back home with a Bravia and so happy. It is better than great, it is excellent.

Recommends this product

Customer review from sony.com

2 months ago

Sony makes a fantastic tv

I have had a Sony tv for about 25 years now had about four over the years never had a problem with them its the first time we have had a XR model but they say they are the best could not afford the top of the range but we are very happy with the one we bought

Recommends this product

Customer review from sony.com