XR98X90L 98" BRAVIA 4K HDR Full Array LED Smart TV with Google TV

Shipped and sold by Seller Name 1
4.6 (237)
$5,347.95
Low Stock

Product Details

Web ID: 16882486

Vibrant contrast. Vivid colors. See a vivid crisp picture while you watch and game all powered by the intelligent Cognitive Processor XR. Full Array LED and XR Contrast Booster 10 technology precisely controls zones of LEDs expanding the contrast range for deep detailed blacks and increased peak

  • Product Features

    • Cognitive Processor XR delivers a picture with wide dynamic contrast and natural colors, replicating how we see the real world
    • Bring back lost detail, with reduced noise, and see all your HD and digital content upscaled to near-4K resolution with XR Clear Image and XR 4K Upscaling
    • Deep black, high peak brightness, and billions of accurate colors with Full Array LED and XR Triluminos Pro
    • Get access to all your favorite streaming apps in one place with Google TV, and simply use your voice to search and ask questions with Google Assistant
    • This product has a manufacturer 1 year limited parts warranty
    • Imported
    • Request warranty information
  • Product Dimensions

    • 86.62L x 3.375W x 49.5H
    • 200.50
  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
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    • This item may not be shipped to Alaska, American Samoa, Guam, Hawaii, Marshall Islands, U.S. Virgin Islands, Puerto Rico, Palau, or the Pacific Islands.
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    • Item is not eligible for in-store returns
    • Must contact seller within 30 days to initiate a return
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Ratings & Reviews

4.6/5

237 star ratings & reviews

Write a Review
187
24
14
7
5
yesterday

Still the best.

I had several sonys over the years and for some reason changed to Samsung. Now I am back home with a Bravia and so happy. It is better than great, it is excellent.

Recommends this product

Customer review from sony.com

3 days ago

Sony makes a fantastic tv

I have had a Sony tv for about 25 years now had about four over the years never had a problem with them its the first time we have had a XR model but they say they are the best could not afford the top of the range but we are very happy with the one we bought

Recommends this product

Customer review from sony.com

20 days ago

2x Remote control handsets

Bought this TV a couple of weeks ago. Great picture and sound quality but annoyingly requires the use of the 2x remotes (provided) in order to access all features. One combined remote should have provided.

  • Photo from Baconeggman

Customer review from sony.com

Response from sony.com

Sony support team18 days ago

Hi, Thank you for your review. We're glad to hear that you're enjoying the sound and the picture of your XR-65X90L. We hope you continue to enjoy it for years to come! Yet, we're sorry to hear that you are not satisfied with the presence of two remotes. Each remote is designed to enhance different aspects of your viewing experience. While both remotes can perform the same functions, each allows you to access certain features more efficiently: https://cutt.ly/DrjvgLOg If you require any assistance in the future, you can contact us using this link: https://cutt.ly/leABWCVc Ahmed @Sony Support UK

21 days ago

Great picture quality

Very satisfied with tv. Easy setup and operation! Sound quality decent for a tv .

Recommends this product

Customer review from sony.com

Response from sony.com

Fred21 days ago

Hello there, Thank you for sharing your wonderful experience with the Sony XR65X90L! We're thrilled to hear that you found the setup and operation to be straightforward and that you're enjoying the exceptional sound quality. Your feedback means a lot to us, and we're delighted that our product has met your needs. Thank you for choosing Sony! Best regards, -Fred

24 days ago

Impressive picture quality

Have had this TV for two weeks now and I'm very pleased with it. The HD picture quality is very impressive, I've also been surprised at how good the motion is, I'm not talking about fast-moving sports but just how people move when watching dramas, everything looks very detailed and natural. I like the YouView EPG interface, being able to watch programs from the last week is very convenient, and selecting apps and input sources is also easy. The Google interface is generally intuitive. The sound quality is ok for me but I can understand that some people may want to buy a sound bar for a more cinematic experience. I found both the sound and the picture were a bit disappointing straight out of the box but it didn't take long to customize the settings to get the most out of the TV. One other positive is that on my old (11 years old) TV I have had problems with reception on some channels but that has almost completely disappeared on this TV so I assume the tuner is better than on my old set. The only disappointments I can think of are: 1) Although you can stream programs from the channels on U: TV (what used to be UKTV Play) such as Yesterday via YouView, there seems to be no way of installing the U app. So if I want to watch programs on demand from U, I have to select a random program from the previous week in YouView so that it launches the U app and then I can go back from the random program to the main menu and then search for the program that I really want to watch. It's a bit irritating that I can't just select the U app directly as I can for the other streaming services. 2) What appears to be the default Sony Internet Browser crashed and froze everything so the remote controllers had no effect and I couldn't even switch the TV off using the button at the front of the TV, I had to physically unplug the TV to reset it. I rarely use the browser and there are other Internet browsing apps that can be downloaded so I'm not too bothered but it seemed a bit naff. Overall I've been very pleased, especially as it comes with a Sony 5 year warranty.

Recommends this product

Customer review from sony.com

28 days ago

Amazing TV

Fantastic TV - my life has just seriously improved - great sound and picture 👍

Recommends this product

Customer review from sony.com

1 month ago

So far so good!

I only recently got this TV due to a screen fault with my old TV that JL thankfully sorted after a bit of going forward and back. The result is I have this TV and it has stunning pictures and responsive OS. I have always been a Sony Fan.

Recommends this product

Customer review from sony.com

1 month ago

SONY XR-65X90L

Had it 3 weeks. Love it. Second Sony Bravia model & I love them. The sound, the picture etc. Easy to stream as well.

Recommends this product

Customer review from sony.com

Response from sony.com

Sony North America Costumer Support1 month ago

Hello Tiredmama, Thank you for your five-star rating! We're thrilled to hear that you enjoy the Sony Bravia models, and we're even more delighted that you love the picture and sound quality of your new BRAVIA XR X90L, as well as its user-friendly interface. Thank you for choosing Sony! Best regards, Jenn.