Shadow Insurance 24-Hour Eye Shadow Primer

4.4 (2,315)
$28.00
6-month financing with Macy's Card. *
OR

Product details

Web ID: 13181962

A primer formula that intensifies color and helps lock down eye shadow for 24+ hours of non-creasing, fade-resistant wear.

  • Product Features

    • Product Size: 0.094 oz.
    • SKIN TYPES:
    • Ideal for all skin types
    • WHAT IT DOES:
    • Formulated with a blend of skin-loving ingredients, this translucent primer glides on weightlessly, helps protect against blue light damage and fights breakthrough oil to keep shadows smooth, waterproof and lasting as long as you do
    • Gluten free, paraben free, oil free and silicone free
    • Made in the USA
    • HOW TO USE:
    • Use the doe foot applicator to apply a pea-size amount of the primer on the eyelid, then blend using a clean fingertip or a flat shadow brush from lash line up to the brow bone.
    • Allow the primer to dry, then blend shadow effortlessly on top.
    • Pro Tip: To help eliminate smudging on the lower lash line, apply a small amount of the primer using a clean fingertip or a flat shadow brush. Follow with eye shadow, eye liners and mascara, if desired.
    • Pair with Better Than Sex Volumizing Mascara

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may only be shipped using Standard.
    • This item may not be shipped to Hawaii, Armed Forces Europe, Federated States of Micronesia, Puerto Rico, Armed Forces Pacific, Guam, U.S. Virgin Islands, Northern Mariana, Alaska, Marshall Islands, Armed Forces Americas, American Samoa, Palau and the Philippine Islands.
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight shipping.
    • Cannot ship to Northern Mariana Islands, Marshall Islands, Armed Forces Europe, Federated States of Micronesia, Hawaii, Alaska, Armed Forces Pacific, Armed Forces Americas, Puerto Rico, American Samoa, Guam, Palau, U.S. Virgin Islands.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

4.4/5

2,315 star ratings, 2,312 reviews

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On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Neutral.

28 days ago

Best primer!

Keeps eye makeup in place…eyeshadow and eye pencil!

1 month ago

Shadow base

It’s ok but not like stay don’t stray brandy

2 months ago

On average, customers rate the Sheer/bold of this item as Bold.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

Bring back old packaging!

As another reviewer said, I’ve been using this product for many years. It was great when it came in a small squeeze tube. The new packaging is awful! The top of the applicator cracked all over within a month or so, which I’ve had to try to glue the gaps of the cracks to keep it together so I can continue to use. It seems this packaging is also making it dry out which I never had that issue with in the squeeze tube that would last me at least a year. Sadly, will not buy again; used to be one of my favorite beauty products!

On average, customers rate the Sheer/bold of this item as Bold.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

6 months ago

Good quality and lasts

Stays on

Recommends this product

7 months ago

On average, customers rate the Sheer/bold of this item as Bold.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

horrible skin rash

don't buy this product I don't have tender or irritable skin never had a problem with another beauty product I put this on within 15 minutes my eyelids were burning they're red and raw this product should be recalled

On average, customers rate the Sheer/bold of this item as Bold.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

1 year ago
from SANDY SPRINGS, GA

Normal base for eyeshadow

Not a bad base to poke at. Extends the staying power. The shadows easily blend on it. Everything you need in the base is there. I'll buy again.It doesn't smell like anything

Customer review from toofaced.com

1 year ago
from AUBURNDALE, MA

Hard to use and very dry

This product comes in a tube which you can apply with the provided brush. The formula is quite thick especially compared to other eyeshadow primers such as Urban Decay Eye Potion or Rare Beauty Eye Shadow Base. I like mixing one part of eye shadow base with one part of concealer and this product does not mix with concealer. By itself, it is hard to use and it dries so fast that you should put extra effort while working on it. Moreover, the eye shadow just sticks on it and it is impossible to spread the eye shadow after it makes contact with the material.

Customer review from toofaced.com

1 year ago
from USA

Bring back the old packaging please!

Loyal Shadow Insurance user for 7+ years here. It was terrific on my oily eyelids. I do not like the new packaging and much prefer the previous tube package. It was easier to store and travel, more sanitary, and you could tell how much product remained. Please reconsider how you package this product.

Customer review from toofaced.com