Curl-Defining Gel, 6.7 oz.

3.6 (89)
$40.00
6-month financing with Macy's Card. *
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Product Details

Web ID: 12626045

Virtue Curl-Defining Gel is a memory-building curl perfector with the strength of a traditional gel definer but none of the slick, crunchy side effects. Sheer and smooth, it glides through hair to build, shape, de-frizz and hold the curls you have, as well as the ones you never knew existed. Loaded with Alpha Keratin 60ku, as well as heat, color and pollution protectors, Curl-Defining Gel blocks out humidity and environmental aggravators to help keep curls healthy today, tomorrow and beyond. The fragrance is a luxurious blend of juicy kumquat, grapefruit and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny and full of life.

  • Product Features

    • WHAT IT IS:
    • A velvety cream for types 2-4 curly hair; safe for color-treated and chemically treated hair
    • WHAT IT DOES:
    • Transforms into a gel-like texture in your palms; glides through hair without stiffness or stickiness; shapes, holds and hydrates
    • INGREDIENT HIGHLIGHTS:
    • Shea butter ester hydrates curls without weighing them down; Selaginella lepidophylla extract (Rose of Jericho) is an active that attracts moisture to bring curls back to life; chia and flaxseed polysaccharides enhance curl formation and hold
    • HOW TO USE:
    • Apply in sections for high definition or all over in a scrunching motion for light hold
    • Style as usual
    • RESULTS:
    • 8 out of 10 women immediately felt their hair was healthier and shinier and their curls were more manageable*
    • After 8 hours, 8 out of 10 women said that their hair felt nourished, more moisturized and not weighed down*
    • After one week of use, 8 out of 10 women felt that their curls looked natural, well-defined and not brittle*
    • *Based on a consumer perception study with 66 women who used the Curl-Defining Gel for 1 week (7 uses)
    • USE WITH:
    • Curl Shampoo
    • Curl Conditioner

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may not be shipped to Hawaii, Armed Forces Europe, Federated States of Micronesia, Puerto Rico, Armed Forces Pacific, Guam, U.S. Virgin Islands, Northern Mariana, Alaska, Marshall Islands, Armed Forces Americas, American Samoa, Palau and the Philippine Islands.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

3.6/5

89 star ratings, 88 reviews

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9 months ago

A little crunchy

It's a little crunchy once it dries, but it holds the curl nicely.

Customer review from VIRTUE

9 months ago

Love this Gel!

This gel really, really helps my fine hair. Adds manageability and volume!

Customer review from VIRTUE

10 months ago

My new favorite!

I have been getting so many compliments on my girls since using the curl line of virtue! My hair is so healthy, beautiful bouncy curls! I love it!!

Customer review from VIRTUE

10 months ago

Curl Definjng Gel

I got a little messy look with product and difusser. Such good ingredients in gel I use as styling product with a brush too. Light scent is refreshing.

Customer review from VIRTUE

11 months ago

Disappointed…..

I was surprised this “gel” is actually a cream. Why not call it that? I had the same problems with this product as other curly hair creams I tried in the past. The hold is too weak, & my hair came out frizzy though I rarely have frizz. I much prefer true gels. Overall I am not happy with the results especially for the price.

Customer review from VIRTUE

11 months ago

Almost perfect!

Love the definition it gives on the curls. Fragrance is a little overpowering for me but I am a little sensitive.

Customer review from VIRTUE

11 months ago

Great product; not so great subscription set-up

The product is great, so I am told (it was a gift). However, the subscription process is not so great. I get notifications that "my order has shipped" without any warning in advance. If any changes are desires to the subscription, there is no ability to make those changes. For this reason, I have cancelled subscription service.

Customer review from VIRTUE

12 months ago

Didn’t Like

I was really hoping to like this product, but it leaves my hair stiff and sticky with a heavy residue. I feel like I need to wash my hair every time I use it. Not happy with how expensive it is.

Customer review from VIRTUE