Curl Shampoo, 8 oz.

4.3 (191)
$42.00
6-month financing with Macy's Card. *
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Product Details

Web ID: 11918034

Virtue Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and buildup to maintain the natural curl pattern. It protects against humidity, heat and environmental damage while mending and prepping hair for manageable, frizz-free styles. Alpha Keratin 60ku works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that's more prone to breakage. The fragrance is a luxurious blend of juicy kumquat, grapefruit and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny and full of life.

  • Product Features

    • WHAT IT IS:
    • A luxurious, creamy lathering shampoo for a broad range from soft waves to highly textured curl patterns; safe for color-treated and chemically treated hair
    • WHAT IT DOES:
    • Hydrates, nourishes and repairs
    • INGREDIENT HIGHLIGHTS:
    • Jojoba oil hydrates to enhance shine, compatibility and detangling; vegetable polymer facilitates curl formation and definition; rice protein and extract with sunflower seed oil provide protection from the drying and damaging effects of UV rays
    • HOW TO USE:
    • Wet hair thoroughly, work a quarter-size amount of shampoo into palms, emulsify with water, then work into a lather before applying; massage into hair and scalp to form a rich lather, then rinse and repeat if necessary
    • RESULTS:
    • 96% of women said their hair was healthier and easier to style after 1 week*
    • 94% of women said their curls were bouncier after 1 week**
    • After 2 weeks, 92% of women said hair was softer, shinier and cleaner looking between washes**
    • 8 out of 10 women saw smoother, more hydrated, well-defined and bouncy curls after just one use**
    • *Based on a consumer perception study with 53 women who used Curl Shampoo, Curl Conditioner and Curl-Defining Whip for 2 weeks
    • **Based on a consumer perception study with 50 women who used Curl Shampoo and Curl Conditioner
    • USE WITH:
    • Curl Conditioner
    • Curl-Defining Whip

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may not be shipped to Hawaii, Armed Forces Europe, Federated States of Micronesia, Puerto Rico, Armed Forces Pacific, Guam, U.S. Virgin Islands, Northern Mariana, Alaska, Marshall Islands, Armed Forces Americas, American Samoa, Palau and the Philippine Islands.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.3/5

191 star ratings & reviews

Write a Review
136
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22
11
9
3 days ago

Works great but doesn’t have

Works great but doesn’t have a smell smell that’s what your looking for

Customer review from VIRTUE

11 days ago

Highly recommend

I will always recommend this shampoo to my curly girlies. If you want them quenched and bouncy this is the best shampoo for that. I hate shampoos that dries out the hair but this one is so hydrating. . gifted by virtue of

Customer review from VIRTUE

15 days ago

Unpleasant smell

It smells fine in the bottle but when I was shampooing, it smelled really bad. My son thought it must have spoiled.

Customer review from VIRTUE

15 days ago

Believe the hype!. . . buy the product and see for yourself!

Thank you science the stuff is amazing I can't believe it.

Customer review from VIRTUE

18 days ago

Great

It makes my thick, coarse, curly hair super soft. Best shampoo I've ever used.

Customer review from VIRTUE

19 days ago

Very Nice to My Hair

For some reason in my later years my natural curl has come out and boy does product make me curly. My hair is really soft too. Both products rinse out well which brings me to the second part of my review. For some reason my scalp itches like crazy a day or two after shampooing. I only shampoo once or twice a week. These are very good products although I don't know what the 6 in 1 is supposed to actually do.

Customer review from VIRTUE

25 days ago

Amazing

The shampoo has given me very great results love the way it comes in a really pink cute packaging. It’s great for curls and I recommend it to anyone that has her curly hair. It is worth every penny. Love it gifted by virtuelabs

Customer review from VIRTUE

1 month ago

Love it!

I really love how hydrated and defined this shampoo left my curls, especially in combination with the conditioner. It didn’t leave my hair feeling heavy or grimy which can sometimes happen with curly hair products. Gifted by virtuelabs but opinions are my own.

Customer review from VIRTUE